Set Yourself Apart from the Competition. Invest In Company Culture
DJHP /Leaders Culture does more for a company than provide employees a great place to work. It can set you on the track for long-term success. When you actively develop your culture based on a clear set of values, beliefs, principles, and expectations, you’re essentially establishing a personality for your business, and that personality helps to differentiate you in a number of different ways: Supports recruitment efforts. Developing and cultivating a company culture has two main advantages for your recruitment efforts. The first relates to your company. When taking the time to define the unique characteristics of your company, like vision, values, purpose, and guiding principles, it’s much easier to identify the right candidates. You know who fits and who doesn’t. The second advantage is all about the talent. A clearly defined culture can be used as a recruitment tool. It’s a benefit of working for your organization. If part of your culture involves community outreach, which I’d recommend, you’ll attract that young, socially connected, and well-educated talent who want to commit to a bigger cause. With them comes a fresh energy, new ideas, and a desire to innovate. Improves retention rates. Companies with rich organizational cultures are more likely to experience turnover rates of just 13.9 percent, while those with not-so-rich cultures can often expect a turnover of 48.4 percent. Why the huge difference? Culture influences the happiness of your staff. Investing in your culture is like investing in your employees. You’re telling staff exactly what your company stands [...]