Testimonials, Reviews and Success Stories

“There are few things more important than honesty and getting feedback and an objective perspective on my career was something I longed for. As a typical successful, type-A, overworked, stretched-to-the-max director in a fast-paced agency, I had lost my ability to look at my career, my accomplishments and my setbacks in a way that would allow me to make good choices about what’s the next best step for me.

I began working with Jan in the Deep Dive coaching program, a combination of individual coaching and group mastermind sessions.

In the first phase, Jan guided me through my fears and obstacles. She helped me start to create a new big picture for my life.

Then we started working toward creating an exit strategy to leave my company. It hasn’t been easy, but I’m in the middle of this transition and I can feel my creativity starting to soar.

Now we’re beginning to envision and strategize my new start-up company. I plan to launch later this year!”

-Sharon J.

Sharon J, Experienced Advertising Agency Leader

I’ve had the pleasure of working with Jan as a colleague on a number of occasions. She is smart, focused, and insightful, and a pleasure to work with. We worked together very successfully on an assignment involving corporate structuring and exit planning for a successful entrepreneur. I’ve seen first-hand that Jan is an effective business coach. Her psychology background and business experience allow her to work well with her clients to achieve their business and personal goals.

-David Peteler

When we came to Jan, our company was financially strong.  We’d been in business for over 20 years, had a strong customer base and good employees.  But we were new business partners and had just purchased the business together the prior year.  Our different management styles negatively affected our employees, sowing distrust among the ranks. We had a very difficult time working together running the business.  In front of the customers we were great.  In front of our employees was another thing altogether.

We reached out to Jan in an attempt to fix what was broken.  She’s worked diligently with us to learn to trust each other, embrace each other’s style of management and to realize that we both had the best interest of the company at heart.  One of us is a process driven engineer and the other a big picture sales person at heart – a hard combination if not managed correctly.  Jan showed us how the business needs both our ways of thinking and will thrive if we allow our each other’s strength to shine.

We have been working with Jan for a year and a half.  If we did not find her, I am convinced that we would either be out of business or one of us would have left.  With her guidance, we are continuing to grow our business and are actually having fun working as business partners.  As our business relationship mends, she continues to be a big part of our team.  She assists us with long range planning, employee HR issues and marketing plans.  We came to her to help us work better together.  What we found was so much more.

-Peter McGurran

I have worked with Dr. Jan Hoistad as my executive and career coach for a number of years now as I have moved through various transitions. First and foremost was growing me into a greater leadership and training role in my organization. At the same time she’s offered great guidance to me as a single working mom, and to my two sons as they’ve grown into young adults exploring college options and developing their career paths. Finally she’s helping me think through what I want to do next as I prepare myself for a much planned for early retirement.

-Beth Klute

A number of years ago, Kara, discovered that she was ready to go back to the work world. Here’s how she prepared herself and her family for this major life transition.

“Following my heart to return to the work world, after seven years as a stay-at-home mom, was a major transition for me and my family of five. I achieved it successfully—with support!”

As a stay at home mom for seven years—a conscious choice for our family and a focus I’ve really enjoyed—this past year I realized that what was once fulfilling was no longer satisfying for me.

Looking back, three things really helped in this transition. The first was career coaching (not with Dr. Jan) I sought out along with taking a temporary position—these gave me confidence in my resume, interviewing skills and working capabilities.

The second was the PAUSE.REFRESH.REBOOT YOUR LIFE workshop offered by Dr. Jan. This retreat helped me identify and outline the things I needed to put in place to make a smooth transition, balancing my career and lifestyle at home as I returned to work full time. With the guidance of Dr. Jan, and working with the other workshop participants, I was able to put into place some steps to overcome the scheduling and emotional barriers of making a major career move for me—and everyone in my family.

The on-going foundation to all this continues to be the solid Big Picture Partnering skills my husband and I learned years ago that continue to benefit us to this day! We still talk about your work all the time as we continue to iron out the wrinkles in our plans — ideas like living your dreams, setting goals, talking and listening frequently, tabling an issue to revisit when we can talk reasonably and so on. I highly recommend it for all couples going through transition.


-Kara Pederson

Dr. Jan helped me uncover and articulate what I have to offer that others don’t. Then she helped me build a marketing plan around it. I not only gained a clear vision of what steps I needed to take next to get my business going, she helped me with the confidence to do it! Dr. Jan helped me hone my unique approach and strategize how to connect with the clients who want what I have to offer. That’s been priceless!

-Megan Plumstead

There could be no greater compliment to our working relationship than when coaching clients successfully acknowledge the growth they’ve made through our work. Such a compliment was shared by long-time Executive coaching client and his wife who have enjoyed traversing the globe for his multinational company these past years while raising a family. When asked how they were going to celebrate their anniversary, they said:

“We’re going to have a celebration dinner and talk about what we are most proud of over the past 7 years and what we want to be proud of 7 years from now.”

Now that’s quite a celebration!

Thanks again for everything, Jan. We feel like friends and companions again. Amazingly, we’re on the same page. We now know how to talk about things we couldn’t even discuss before! We’ve told our kids you are a “miracle worker!”

Tom and Mary

Mary and Tom, From the Brink of Divorce to Successfully Retired and Refired!

Jan has been an invaluable resource to grow, define, and sharpen our farm business. She is supportive, intuitive, clear, and creative. She has helped us vastly improve our hiring, employee management, and risk management processes, often with simple, creative strategies that make a big positive impact. She’s also helped us step back and look at the Big Picture, further defining our farm’s mission, values, and visioning for the future, and then grounding that vision in the present. Her blending of the practical improvement of systems with the creative visioning for the future has been an inspiring part of our work with her. With Jan’s help, we’ve been able to move our farm forward without sacrificing our quality of life and partnering goals.

– Laura Frerichs / Adam Cullip, Loon Organics Farm

Co-Business Owners, Married Couple

Dr. Jan has played a pivotal role in our partnership over the years. We’ve experienced a number of significant changes that have affected our relationship and professional aspirations. Jan’s ability to get to the heart of an issue and assist in clearing away obstacles that prevent growth is remarkable. She’s helped us stayed focused on what’s most important as we go through so many changes. I attribute the successes we’ve experienced since, in part, to her insights.

-Matthew Plumstead

I was lucky to have a resource like Jan early in my career – straight out of graduate school while working independently for a green building start-up. Jan helps her clients develop actionable plans befitting of lofty goals and motivations. I gained a lot from the work we did and am better positioned today as the result.

-Agatha Kazden

I engaged Jan to help me with a big career transition. She helped me see opportunities and take a path that I never thought I would. It’s worked out so well, I couldn’t have gotten where I am now without her help.

-Catherine Bear

I’ve worked with Jan in a number of capacities including, as her marketer, as her client, and as a colleague. In all cases I’ve found her to be smart, focused, and flexible when we’ve needed to shift strategies. I value her ability to help get me out of my head and come up with new ideas and solutions. Working with Jan is really a pleasure!

-Connie Kroskin

Dr. Jan Hoistad’s intuitive ability to guide her clients is incredibly effective. She uses her psychological expertise alongside her keen business sense to simultaneously listen and lead, so her clients are confident the solutions Dr. Jan provides are always in their best interest. She understands how critical it is to have healthy, thriving professional relationships, and she knows exactly how to help her clients achieve that. Dr. Jan has been both a client and a colleague of mine, and our time together is always as productive as it is enjoyable.

-David Mann

When we came in you weren’t vague. You said, ‘This is what you’ll get from this program. These are the benefits. These are the tools you’ll get. You can use them forever. This is how it will be delivered. And this is what you’ll need to do to achieve your goals. Boom. Not vague. Totally clear.

I’m a great salesman and that is great sales. It’s everything we are getting.

I’ve already told at least five guys about your partnering books and coaching. It’s a fact. Everyone’s dealing with the same stuff. Everyone in leadership, in relationship. It’s human.

Everyone needs this information. Especially men. This is great stuff!

-Ian Shepherd

I can’t thank you enough for all of the help, insights, encouragement and guidance you have given us over the past two years.  During our journey together my family and I have greatly benefited and continue to move more easily forward in business and life, using the helpful tools and skills that you have taught us.

Some quick catch up: I want to share because you are an integral part of all of this positive activity that you have helped us achieve.  (The generations) are all doing our daily work together on the farm and at markets. And we are involved in our own individual creative endeavors as well…. community theater, performing and directing… opening an office with others that practice massage and acupuncture.  I have begun to write music and play my instruments again….. also skiing, mountain biking and hockey.

With your help we have all been able to move through some sad losses, challenging times and adjustments in our business and personal lives.  We have actually began to thrive with other activities along with our daily work.  These outside activities have helped us to deal with the ups and downs on the farm, in business and also in everyday life.

We feel really feel good that the door is open with you for any needs in the future.  We are able to move forward with our work and lives in a much better “mind set” and “skill set” thanks to you!

In much gratitude,

Mike Braucher, Owner

Sunshine Harvest Farm

Dr. Jan keeps busy professionals on track with their future goals. Her business coaching talent helped build our partnership, our team of employees, and strategies for growth. As a coach integrating your life and business, she and her resource partners keep us focused on the big picture to balance both work and personal environments.”

Denali Custom Homes

Insightful, dedicated, brilliant, experienced entrepreneur: Dr. Jan Hoistad is an extraordinarily gifted leader who knows how to build businesses and develop the people who run them. I was a business client of Dr. Hoistad’s for five years. Her work made it possible for me to start , manage and build my design business. She led me, pushed me, informed me, supported me as I negotiated each new phase of my enterprise. I could not have done what I did without her.

I recommend her most highly.

Judy Hornbacher, Owner


Jan is what I want in a business coach; she’s knowledgeable, thoughtful, intuitive, creative, gentle, firm, honest and fun. When we confer, she listens so well and sparks me to consider fresh perspectives that allow me to make next steps that always feel rightly aligned with both my soul and my goals. If you seek a coach to take you from feeling stuck, conflicted or overburdened with “shoulds,” to the next level of success, hire Jan Hoistad!

Cheryl Moore-Brinkley, Business Owner, B-Vocal

Jan Hoistad is a creative powerhouse. She can quickly identify key issues and guide people to find innovative solutions that move business forward. I have worked with Jan many times over the past ten years and I always leave our meetings filled with ideas I can put into action immediately.

Jacquelyn B. Fletcher, Author, Speaker, Business Owner

I have been working with Jan for the past few years on a one-on-one basis to tackle some specific communication and leadership issues in my professional career. Jan has acted as my personal coach on dozens of challenges as our company has grown from 7 employees to more than 50 over the past three years. With her direction and insight, I have developed new leadership muscles that have enabled me to work more efficiently. Jan has also been an instrumental partner in my pursuit to align my professional and personal goals. The overall result is that I am a happier person and a more effective leader.

On a more personal note, Jan is simply a fabulous person to work with. She is insightful, direct and compassionate. Her suggestions and insights are well-grounded and she has a great sense of humor (which is a requirement for anyone I work with). It has been a great pleasure to learn with her and I consider my consulting time with Jan to be one of the most important development tools I have in my life. I have recommended her services to many of my associates with great success and will continue to do so.

JL, Co-Owner of a Couple Owned and Operated Business

Jan has been an invaluable resource to grow, define, and sharpen our (family) business. She is supportive, intuitive, clear, and creative. She has helped us vastly improve our hiring, employee management, and risk management processes, often with simple, creative strategies that make a big positive impact. She’s also helped us step back and look at the Big Picture, further defining our (business’s) mission, values, and visioning for the future, and then grounding that vision in the present. Her blending of the practical improvement of systems with the creative visioning for the future has been an inspiring part of our work with her. With Jan’s help, we’ve been able to move our business forward without sacrificing our quality of life and partnering goals.

L.F. and A.C. , Couple and Business Co-Owners

As owner of a small service company that has operated on a day-to-day basis for a number of years, there had been a lack of direction and focus – aside from the monthly budget and the immediate problems before us.

Working with Jan Hoistad has helped me tremendously in three different areas: clarifying my role as leader, planning in a realistic but wide ranging fashion and creating an exciting vision of what possibilities are on the horizon for our business. She has been patient, creative and a great help in moving a ‘stuck’ enterprise forward.

T. M., Owner of a small company providing services for seniors

Jan’s expertise, professionalism, creativity and warmth are a powerfully effective combination. She can “size up” a situation very quickly and she knows so much about so many things that she has ideas what to do about it. I always go to Jan if I get stuck. She has had a profound impact on my personal and professional life over the past 25 years. I never hesitate to recommend her services.

T.F.A., Business Owner