You’re not hallucinating

You can make tough decisions

You will reach those goals

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We’re fully committed to accelerating your progress, so you attain your future goals and meet your current needs with greater ease.We have a proven pathway. It’s transformational coaching for your business, career and life that breathes new life where needed. It’s you experiencing real change, achieving the results you desire.

But everyone’s targets present unique challenges. While we keep the spotlight on where you want to go, we know that you’re still hard at work in your business every day. So attaining your business, professional, and personal goals is customized in our business coaching, so the pace and priorities gel with your life at any given time in the process.

We work with you to you balance day-to-day while building your desired future.
The diagram below shows you how:

Executive Coaching | Career Development | Transition Planning | Succession Planning Exit Strategy | Dual Career Couples | Life After Business

Meet Dr. Jan. All her choices have led to this point.

Business Coach for Entrepreneurs/Business Transformation Consultant/Career Coach/Executive Coach/Relationship Expert/ Blogger/Author


Assisting business owners and experienced career professionals, Dr. Jan Hoistad is an expert in human interaction and communication, entrepreneurship, business acumen, human development, systems, creativity, and learning styles. She’s established her unique business guiding people to accelerate and integrate their professional and personal goals as they develop and transition through choice points across their lives. She has helped numerous professionals, business owners, and teams achieve ambitious goals, joyful relationships, and a greater quality of life.

With beginnings in art, psychology, creativity, and learning styles, Dr. Jan is a Licensed Psychologist with an M.A. and  Ph.D. in Psychology from the California School of Professional Psychology. Her work with career and entrepreneurial couples, as well as with business partners, led her to develop the Big Picture Partnering™ coaching approach to relationships, and to become certified as a neutral coach in Collaborative Law. Her extensive postdoctoral work in communications, organizational advancement, and leadership development, along with training in negotiation from Harvard’s Project on Negotiation (PON), mediation through Minnesota Dispute Resolution Services (MDR) and Certification in Exit Planning (CEP) through the Exit Planning Institute (EPI) all enhance the expertise she brings to her client’s challenges.

She has taught in the psychology departments of San Francisco State and Sacramento State Universities and served on the faculty of St. Olaf College. Dr. Hoistad’s also the author of many books and articles for professional couples and people in career and business transition which can be found in her blog, resource page, and on her Amazon Author’s page.

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“My passion has always been to help others reach their fullest potential by helping them to create a richly rewarding and satisfying life. This is about leading in your whole life, harnessing the power of two or more, and sensitive to the powerful ripple effect we each have on so many others.

Through my work I hope to foster an awareness of both work and personal pursuits that are choiceful, generative, and fulfilling—and hopeful, helpful to the future. Since we all spend much of our lives working—business and career are natural creative arenas. Consciously caring for the choices we make and the impacts we have, at work and at home, is key to personal satisfaction and to the bigger picture.

When you embrace the creative challenge behind your work and people, fully integrate it with your personal goals and people, it is infinitely enriching to you and your family, the growth of your company, and everyone you touch.”

Dr. Jan Hoistad

It takes a village to help
achieve your dreams.

Dr. Jan works with you and your team, or she brings you a network of partners, specifically selected to help you with your particular choice points. You and Dr. Jan make the decisions and lead the team at every step, and the team shows you how to make your vision a reality.

Dr. Jan quickly identifies key issues and guides people to find actionable, innovative solutions that move business forward immediately.”

Jacquelyn Fletcher
Heartwood Healing