7 Tips for Creating Relevant Content
Marketing is a huge part of any business. Content is a key issue that takes time to craft and perfect. Dana offers some great advice for creating content that is relevant for your people. Content is king. As cliché as this may sound, there’s still a lot of truth in these three little words — even more so now with all the changes to Google’s algorithms. But in the rush to generate content, we often fail to question its relevancy. For today’s marketing efforts to work, content must be relevant. It must add value. It must get folks talking. It must be so good that it needs to be shared. If content isn’t compelling, it does nothing for your position in the market. In fact, just creating content for content’s sake can damage your credibility. Tip 1: Focus on consumers. When creating content, keep the audience experience in mind. It should be something consumers want to read, something they want to watch or hear. Try to address their needs. And take the time to interact with them.Tip 2: Optimize content. While the focus is always on relevancy, don’t go throwing SEO out the window. Content must be searchable if it’s ever to be read. Define your keywords and use them in the copy as well as the title and URL.Tip 3: Align content with goals. Sounds obvious, right? But people still create content that doesn’t quite match their objectives. And this idea goes deeper than just generating leads or landing sales. It’s about image, [...]
